Nectafy joined the HubSpot partner program and blogged about every nitty gritty detail of the HubSpot software from the perspective of a new partner. This blogging experiment got the attention of a HubSpot founder and also landed Nectafy their first inbound marketing retainer client.
The Blogging Experiment that Went Viral
In 2012, Nectafy President Lance Cummins got a call from a client with a sales rep from HubSpot on the line. Initially, Lance thought HubSpot software was a competitor to his agency. But, after multiple conversations, Lance realized that HubSpot and his firm could partner to bring more value to his clients than he could alone.
Once Nectafy was onboard, Lance decided to blog about his entire experience as a new partner. He tested out the software to find out for himself, “Does HubSpot really work?” That blog post made it’s way onto the laptop screen of HubSpot’s Co-Founder and CTO, Dharmesh Shah. Dharmesh shared the blog post and within two days the fledgling agency had their first inbound marketing client (who is still a client today).